Home Selling
Most sellers start with the wrong number.
They look at what the house down the street sold for, and that becomes the figure in their head. It is the number they repeat to family. It is the number they use to plan the next move.
It is also not the number that matters.
The number that matters is what lands in your account after everything comes out. That figure is your net proceeds, and the gap between it and your sale price is often wider than sellers expect.
The costs aren't hidden. The problem is that sellers often don't put them all on one sheet until many of the important decisions have already been made.
So let's put them in order.
Commission is typically the largest single transaction cost for a seller. It is also one of the most misunderstood.
Commission is negotiable, and it is agreed to in writing. There is no standard rate set by law.
Compensation for the agent representing the buyer is negotiated separately from what you pay your own listing agent. What you offer toward a buyer's agent compensation, whether you offer it at all, and how that becomes part of an eventual purchase agreement are decisions, not defaults.
The practical takeaway: ask what you are agreeing to pay, what it covers, and how potential buyer-agent compensation will be handled.
Then put the assumptions on your net sheet before you make decisions based on the expected proceeds.
These are the mechanics that get a transaction from an accepted offer to a recorded sale.
Escrow is the neutral third party that holds funds and documents until the conditions of the transaction are satisfied. Title insurance protects against certain defects in the chain of ownership, and in our local market the seller commonly pays for the owner's title insurance policy that protects the buyer.
There are also escrow charges, recording fees, and other transaction-related expenses.
None is particularly dramatic compared with the price of a Silicon Valley home. Together, however, they are real money and belong on the net sheet.
This is where the numbers can become confusing because a property inside San Jose can be subject to more than one transfer tax.
Santa Clara County's documentary transfer tax is $0.55 per $500 of value, or fractional portion thereof — roughly $1.10 per $1,000.
For properties located within the City of San Jose, there is also a city conveyance tax of $1.65 per $500, or roughly $3.30 per $1,000.
That city tax is in addition to the county documentary transfer tax rather than a replacement for it.
For a property subject to both, that works out to approximately $4.40 per $1,000 of value, before considering whether San Jose's additional Measure E tax applies.
One practical note: city boundaries in Santa Clara County are not always intuitive. A mailing address alone is not the best way to determine which local taxes apply. Confirm the property's actual jurisdiction before building expectations around the proceeds.
Current recording and transfer-tax information is available through the Santa Clara County Clerk-Recorder.
San Jose voters approved Measure E in 2020, creating an additional real property transfer tax on higher-value transfers within the city.
As of July 1, 2025, Measure E applies when the value of the consideration exceeds $2,300,000. The threshold is adjusted periodically for inflation.
Current rates are:
The important detail is how the tax is calculated.
Once a transaction crosses the applicable threshold, the rate applies to the full value of the consideration, not simply the portion above the threshold.
That makes Measure E particularly important for San Jose homeowners whose expected sale price is near or above $2.3 million. This is not a cost you want to discover after you have already built your next move around an estimated net figure.
Because rates and thresholds can change, confirm the current figures when preparing an actual net sheet.
This is one of the categories where sellers have the most control.
Paint, flooring, landscaping, cleaning, decluttering, repairs, and staging can range from a few thousand dollars to substantially more depending on the property.
The question shouldn't simply be, "What could we do?"
It should be, "Which improvements are likely to return more than they cost?"
That is a different conversation.
The other part of this category is less predictable: repairs or credits negotiated after a buyer reviews inspections and disclosures.
A roof issue, plumbing problem, foundation concern, electrical work, or other significant finding can change the final proceeds after the purchase price has already been negotiated.
A pre-market inspection can surface many of those issues while you still control the timing. Knowing about a condition before going to market gives you the opportunity to repair it, disclose it, account for it in pricing, or simply understand how buyers may react.
Finding out after you are under contract can narrow those choices and shift some negotiating leverage to the buyer.
This is the quiet line on the net sheet.
You still own the home until the sale records, which means mortgage interest, property taxes, insurance, utilities, landscaping, HOA dues where applicable, and other ownership expenses continue.
Depending on the preparation, marketing, and escrow timeline, those costs may continue for weeks or months.
If you have already moved into another home, there may also be a period when you are carrying the costs of both properties.
That belongs in the plan too.
Suppose a home inside the City of San Jose sells for $2.2 million.
The $2.2 million sale price is the starting point — not the amount the seller receives.
From there, the seller's net sheet would account for:
At $2.2 million, Measure E would not apply under the current $2.3 million threshold.
But if the sale price moves above that threshold, another significant cost enters the calculation.
That is why two homes with relatively similar sale prices can produce meaningfully different net proceeds — and why estimating your next move from the headline sale price alone can be misleading.
There is one more number that ultimately matters: your mortgage or other loan payoff.
It isn't technically a selling cost — it is repayment of money you already owe — but it absolutely affects the amount that reaches your account. If the purpose of the net sheet is to determine how much cash you will have available for your next home, retirement, investment, or another goal, the payoff belongs in the calculation.
We build the net sheet before the home is listed, not after an offer arrives.
That means starting with a realistic expected sale range and working down through the costs that are likely to apply to your particular property.
We look at the jurisdiction, current transfer taxes, likely preparation and staging expenses, estimated transaction costs, potential loan payoff, and other property-specific considerations.
The goal isn't to predict every closing cost to the dollar before the home is listed.
It is to get close enough that you can make the big decisions with real numbers:
How much should you spend preparing the home?
What sale price makes your next move work?
How much cash are you likely to have after the sale?
And does the plan still make sense once everything is accounted for?
Across 425+ home sales and more than $365 million in sales volume, we have seen the difference this planning can make.
Sellers who understand the numbers early can make preparation, pricing, negotiation, and next-home decisions with much better information.
They vary with the sale price, location of the property, services selected, and terms negotiated in the purchase agreement.
Common components include real estate compensation, escrow and title charges, documentary transfer taxes, applicable city taxes, preparation and staging, negotiated repairs or credits, and carrying costs through closing.
If you want to know what your sale is likely to cost, percentages and rules of thumb are less useful than a property-specific net sheet.
By local custom, sellers commonly pay transfer taxes, but allocation of certain closing costs can be a negotiable term of the purchase agreement.
Your contract and escrow instructions ultimately determine how the costs are allocated.
Measure E applies to qualifying transfers of real property located within the City of San Jose when the consideration exceeds the current threshold.
As of July 1, 2025, that threshold is $2.3 million.
If your property is outside San Jose city limits, San Jose's Measure E does not apply.
A mortgage payoff isn't technically a selling expense. It is repayment of an existing debt.
But if you are trying to determine how much money will actually reach your account after closing, it needs to be on the net sheet.
Before you set your selling strategy.
A net sheet is most useful when you still have choices to make — how much to invest in preparation, what price range you need, how to structure your next purchase, and whether selling now accomplishes what you want it to accomplish.
Waiting until closing turns a planning tool into a reporting document.
Selling a home in San Jose isn't necessarily more expensive than people fear. It is more layered.
None of those layers is particularly difficult once they are written down in order. The problem is that sellers often don't put them all together until late in the process.
Do it first instead. Every decision after that gets easier.
Considering a sale in San Jose or elsewhere in the South Bay? Dale and Helen offer a complimentary net-proceeds walkthrough before you list. We'll build the numbers around your property, expected sale range, and likely costs so you can see what the sale may actually put in your hands.
Call or text Dale and Helen at 408-647-7211.
This article provides general information about how home-sale costs are structured in San Jose and Santa Clara County. It is not tax, legal, or financial advice. Tax rates, thresholds, fees, and regulations can change. Confirm current figures with the appropriate agencies and professionals for your specific transaction.
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Posted by Dale Warfel and Helen Gardin, The Warfel Gardin Group at Pulse Real Estate
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